ENet provides a full range of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to transform your website into a "Successful Online Presence". Talk with us, we'll answer your questions and help you choose a plan that will achieve your goals.
3 Levels of SEO / SEM Services Available
Select the level of service that's right for you.
SEO Consulting
ENet's top Marketing & SEO experts will consult with you on best search engine optimization techniques to help you manage your own website. We'll help get you started down the right path towards better search engine placement.
Professional SEO Campaign
Affordable, turnkey solution. Our team will perform ongoing Onsite and Offsite optimization services as well as provide monthly monitoring of your search engine placement, traffic and results. We also perform monthly adjustments to your website's source code and text copy to continually improve and sustain your search engine ranking.
TechPartners Managed Services
At ENet we do it all, whatever you need from Search Engine optimization, to website maintenance or graphic design; our team delivers a full array of technical and marketing support to transform your website into a "Successful Online Presence". With our TechPartners Managed Services we have a plan for every budget and every need.
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Keyword & Website Analysis
Advanced Keyword & Website Analysis Report
An extensive evaluation of the most often searched keywords and keyword phrases in your industry. After which, we evaluate your website's content and structure to determine its suitability for the traffic you wish to attract. You receive a comprehensive keyword report detailing all this information in an easy to understand and useful format. This process is an essential foundation when creating successful search marketing campaigns.
Includes:
- Website Architecture Analysis
- Website Directory Structure Analysis
- Website Filenames Analysis
- Website Navigation Analysis
- Website Database Analysis
- Website HTML & Scripts Code Analysis
- Website Content Analysis
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Professional Marketing Consulting
Marketing Message Development
At ENet, we believe there is a difference between a website and a successful online presence. Once you solve the traffic problem to your website, you will be faced with a much more important challenge…conversions. Conversions is the art of getting visitors to take a positive action on your website, instead of leave. The two most common types of conversion are a) to get a lead or b) to make an ecommerce sale. ENet’s marketing staff can assist in improving the overall conversion rate of your site.
Our marketing consulting includes:
- Development of a Marketing Strategy for your website.
- Creation of a "Clear Message" for your homepage.
- Team Planning with your staff for an effective "Website Offer".
- Creation and Placement of effective "Calls to Action" on your website.
- Follow-up evaluations of your offer to evaluate conversion ratio success.
Additional Marketing Consulting
Text Copy Writing
Includes all the features above plus:
- Both marketing and technical text writing
- Effective copy text for any purpose
- Fast turn-around times
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Onsite Search Engine Optimization
Professional Website Optimization
- Application of ENet's Advanced Optimization Techniques
- Optimization of the site’s existing content targeted to the chosen keyword phrases.
- Expansion of the site’s content to support the chosen keyword phrases ( may incur additional charges)
- Creation and optimization of the page meta tags.
- Implementation of optimized filenames, image names & directory names.
- Restructuring of poorly written HTML source code
- Controlling content headings through optimized CSS (Cascading Style Sheets)
- Optimizing inter-linking within the web pages of the site
- Creation of optimized text-based navigation of the site
- Installation of an Onsite Blog (included with most plans)
- Addition of Facebook, LinkedIn & Twitter links
- Creation and implementation of customized 404 Error Page
- Addition of robots.txt file for excluded content
- Creation of a search engine friendly site map
- Obtain an optimized domain name for your website to use for registration purposes only. (Optional)
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Offsite Search Engine Optimization
Offsite Optimization is an essential component of SEO success. The following Internet services will be implemented to expand the web presence, accelerate link building, and enhance the organic SEO effort.
- Submission & Link Building – Once modified, appropriate site maps will be installed and the newly optimized website will be registered with Google, Yahoo, Bing and other major search engines listed on the ENet website. In order to improve link popularity and based upon your industry, the website will initially be registered with between 50 & 100 of the Internet’s highest quality Internet directories and industry websites. Continual ongoing link building is an integral part of the monthly SEO maintenance.
- Article Submission - 1 article (up to 500 words) will be prepared, edited and submitted to the Internet’s top article submission websites each month. Each article will also be optimized for search engine ranking and added to the Client website.
- Internet Blogs – 2 professional blogs will be established; one onsite with WordPress and one offsite with WordPress or Blogger.com. ENet’s staff will develop content for a minimum of 4 blog entries per month, and will post articles and press release content to the client’s onsite blog each month.
- Press Release Distribution – 1 press release (up to 400 words) will be prepared by ENet copywriters and syndicated through the Internet’s top 40 free PR distribution websites each month. Each release will also be optimized for search engine ranking and added to the Client website. (Clients may request distribution through paid services such as Business Wire or PR News. Standard fees apply.)
- Social Media – A Facebook fan page and a Twitter member account will be established for the Client. Utilizing press release and article content, bi-weekly Facebook postings (2 per month) will promote the website and/or drive traffic to the Client blogs or articles. Bi-weekly Twitter Tweets (2 per month) will be broadcast to establish brand awareness as well as drive traffic to all internet portals such as the website, Facebook page or blogs. Clients will receive email notification of inbound Facebook/Twitter messages requiring replies.
The above listed offsite services are critical during the first 6 months of the campaign. Afterward, some offsite services may be provided on an as-needed basis to be determined by the Client’s actual ranking success.
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Search Engine Marketing Campaigns
Professional Organic SEO Campaign
ENet's monthly Professional Organic Search Engine Optimization / Submission Campaign includes:
- Monthly monitoring of your placement in the Major Search Engines
- Monthly site keyword enhancements to keep your site near the top
- Submission Reports
- Monthly Ranking Reports
- Monthly Consulting Call with your Online Marketer and Search Specialist
- Installation and usage of ENet's eBusiness Marketing Tools
- Submission to Free trade-specific search engines, directories and yellow pages
- Featured Placement in 123City
Professional CPC Campaigns
Cost-Per-Click Campaign Maintenance – ENet provides management services for monitoring and maintaining the management of CPC (cost-per-click) marketing campaigns in Google, Yahoo, Bing and other popular websites.
ENet’s technicians will address the following:
- Proper Campaign Structure – Setup or adjust all campaigns and Ad Groups for easy tracking and management.
- Optimization of Settings – Adjust the primary account settings and the best variables for tuning each campaign.
- Keyword Selection – Use of best practices for selecting, evaluating and terminating keywords.
- Ad Writing – Use of best practices for writing, evaluating and terminating ads.
- Landing Pages – Page review and Client consultation regarding the importance of landing pages on conversion, evaluation of current pages and how they affect results.
- Traffic and Conversion Tracking – Installation of tracking software such as Google Analytics and monthly monitoring of results.
- Quality Ratings – Examine each Ad Group quality rating and identify ways for improving quality score value.
Monthly CPC campaigns do not require the signing of a contract; however, ENet recommends that Clients be willing to commit to a campaign for a minimum of 2 months in order to allow the project time to achieve progress in overall results.
Your ENet project manager will assist you to determine a CPC budget and strategy that produces positive “Return On Investment” results. Management of CPC campaigns are billed at $349 for the first $3,500 in “monthly advertising spend” (approximately $100 per day) and at 10% of the monthly advertising spend thereafter.
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Advanced Internet Marketing Campaigns
ENet offers Advanced Internet Marketing and Awareness Building Campaigns to achieve any online marketing goal. Regardless if you have a new product or service you want to launch or you simply want to expand the market coverage of your existing business, we can support you be creating a custom tailored plan to match your objectives.
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