Why should you be concerned with Search Engine Optimization (SEO) & Search Engine Marketing (SEM)?

Search engines have a large audience:

• FACT: There are 4.9 billion Internet searches per month.
• FACT: There are 133 million unique searchers.
• FACT: There are 37.4 searches per searcher each month.

• FACT: 99% of Internet users utilize search engines.
• FACT: 56% of Internet users search at least once a day.
• FACT: 21% of Internet users search four or more times a day.

eNet positions businesses to take advantage of this powerful marketing media through:

1. Keyword and website analysis,
2. Website search engine optimization (SEO) using only the most accepted and ethical methods
3. Strengthening your website’s Marketing Message for increased conversion.
4. Manual search engine submission.
5. Paid Click Advertising in Google, Yahoo and MSN
6. Ongoing monthly maintenance

Step 1 - Professional Keyword & Website Analysis Report

The most important part of any successful search engine optimization campaign is choosing the most relative "keyword phrases" for your business. In order to be a top contender, you must make keyword choices wisely. A typical rule of thumb is to dedicate at least one page of your site towards each keyword phrase you are optimizing for. Thus an 8 page website would ideally be limited to about 8 keyword phrases. Trying to optimize to 15 or 20 phrases will produce mediocre to poor results in all of them and top contender status in none of them.

• We begin with an interview to determine the top keyword phrases you feel your customers will use to find you in the search engines.
• Then we go to work researching the number of times each of those keyword phases are actually searched for and the level of competition associated with each phrase.
• During our research, we find and will make recommendations of keyword phrases you may not have thought of based on search engine data obtained from Overture and Word Tracker.
• A comprehensive, "Keyword Report" will be generated to base final keyword decisions. Typical reports provide detailed data on 50 to 100 keyword phases.

Once the most relevant keyword phases for your company have been determined, we prepare a detailed list of items that need to be added, eliminated or optimized on your website. This goes far beyond our FREE 12 Point Website Analysis and examines nearly 40 points that could potentially affect your search engine ranking.

For example, certain website design practices (such as using frames) can hurt your website's ability to gain favorable search engine ranking. We inform you of these concerns.

The website analysis report includes:

1. SEO Website Design Analysis
2. SEO Site Architecture Analysis
3. SEO Site Directory Structure Analysis
4. SEO Site Filenames Analysis
5. SEO Site Navigation Analysis
6. SEO Site Database Analysis
7. SEO Site HTML & Scripts Code Analysis
8. SEO Site Content Analysis
9. Link Popularity
10. and Much More!

In addition, we provide you with a current search engine “Ranking Report” for your chosen keyword phrases. This report provides a detailed understanding of where your site currently ranks in the major search engines for each of your search phrases.

Step 2 - Professional & Ethical Search Engine Optimization

Beware of Search Engine Optimization practices that could actually get you banned from today's popular search sites like Google. eNet uses only proven and ethical means to optimize your website for submission to the major search engines based on the rules set forth by the search engines themselves.

• Customized optimization (copywriting) of primary entry pages for chosen keyword phrases
• Creation of targeted, optimized meta tags for entire website.
• Implementation of optimized filenames, image names & directory names.
• Creation and implementation of customized 404 Error Page
• Creation of a search engine friendly site map
• Creation of optimized text-based navigation of the site
• Optimizing inter-linking within the web pages of the site
• Controlling content headings through optimized CSS (Cascading Style Sheets)
• Addition of robots.txt file for excluded content
• Obtain an optimized domain name for your website to use for registration purposes only. (Optional)

• SPAM the search engines with doorway or entry pages. Most search engines are detecting and banning sites that use this practice.
• Cloak you website. Some SEO companies will make multiple copies of your website and register each one in the hopes of gaining higher positions. This is regarding as another form of spamming.
• Keyword stuffing or any other form of hiding keywords that may be discouraged by the search engines such has having text colors match background colors of the page so users can not see them but search engines can. Most search engines will detect and disallow entry for use of this practice.

Step 3 - The Marketing Message

Once your search engine optimization is complete and you have solved the traffic problem to your website, you are going to encounter a totally new problem known as a “Conversion”. Your site's “Conversion Ratio” compares the number of visitors who visit your website to the number of visitors who take favorable action. If you are a service company, a conversion to you may be for visitors to “telephone you”, or “fill out an online request form”. If you sell products online, a conversion would be for visitors to make a purchase”.

Whatever a conversion means to you, you will want to increase the number of visitors who take the favorable action. To give a number, most marketers will tell you to expect a conversion ratio of 3% to 4%. Properly done however, a good marketing message can produce results of 5% and greater. The 3 elements of a successful marketing message give you the building blocks for creating your site's marketing message and improving your results.

The Elements of a successful Marketing Message are:

1. A ”Clear Message”
2. A “Good Offer”
3. An effective “Call to Action”

eNet's team will work with you to create a message that works for you.

Step 4 - Professional Manual Search Engine Submission

Unlike many SEO companies, eNet manually submits your website's URL and site map to all of the top Search Engines and Directories. This assures a quicker, more complete and proper inclusion. Simply stated, not all submission is the same. eNet's Search Engine Submission includes:

• Creation of an up-to-date “Site Map” of your website
• Pre-selection of most appropriate site categories and submission text
• Hand-submissions to the Major Search Engines including: (Yahoo, Google, GO, WebCrawler, Dogpile, DMOZ, Lycos, AllTheWeb, Mamma, About, MetaCrawler, AOL Search, LookSmart, Netscape, MSN, HotBot, Excite & Ask Jeeves.)
• Submission to Free trade-specific search engines, directories and yellow pages.
• Recommendations for paid Inclusions of Home Page and Sitemap Pages to Yahoo & Google.
• FREE inclusion into eNet's Local Business Search Engine www.123City.net
• Timely Submission Reports

Step 5 - Professional Search Marketing Maintenance

It's critical today for businesses to recognize the importance of a consistent online marketing strategy. Ongoing maintenance of your website is necessary to sustain optimal ranking in the popular search engines. Unmanaged, your search engine placement will continue to erode with time. There are two primary reasons for this:

1. Search Algorithm Changes – What worked yesterday may not necessarily work today. To better manage their ever growing databases, search companies like Google and Yahoo modify their policies, procedures and search algorithms a few times each year. If your website is not modified to meet these new rules, you typically begin to see a drop in your ranking.
2. Competition – Assuming your competitors are smart people too, they're also trying to figure out how to get their site to the top of the major search engines. Since only 10 websites can be in the Top 10, usually someone is going to be disappointed. It's essential to study your competition online and do a better job of SEO than they do.

eNet's Team is waiting to develop a search engine optimization and search marketing strategy that makes you a “Top Contender”

It's Easy to get started!

1. Click Here to view our SEO & SEM Services
   
   
2. Talk Live to a SEO specialist
   
   
3. Get a FREE SEO Quote