You have a gorgeous new website that you’re so proud of. And you’re shaking your website design provider’s hand vigorously. Because you’re ecstatic. You also have them do SEO work on your site because—by golly, you want to be found.

Then weeks turn into months turn into years and guess what—you’re website isn’t bringing in any cash. Why? Is your SEO company failing you? No, your rankings are up. And you’re getting fresh, organic leads. But none are biting. WHY?!

Your site simply doesn’t drive them to buy. There’s no solid call to action.

Research is conclusive—potential clients need to be told to buy. Somewhere very visible on your site, your website needs to say something to the effect of “call XXX-XXX-XXXX today!”, “Get a free quote”,  “Get a Free Consultation”, “Like us on Facebook and get 10% off your next order”, “Get a FREE SEO analysis”  see how easy that was, I just snuck one in on you.

Offers need to be prominent and repeated, don’t just toss it at the bottom of a page and expect it to work.  Offers (Calls-to-Action) need to jump out at you.

Need help with you websites marketing messages and calls-to-action?  Ask how we can help!

Here are some of the most common reasons websites don’t improve their search rankings over time.

• No backlinks—If you don’t have quality links aimed back at your website, you’re never going to rank as high as you’d like. The search engines count backlinks as “votes” for your website. The more high quality links you have from other websites, the higher you’ll rank for the targeted keywords.
• Your on-site content isn’t optimized—Don’t forget to optimize the content on your website. Your title tags, URLs, and on-site copy should be keyword-rich, helping the search engines better categorize your website.
• No social engagement—More and more Google is looking for you on Social Media websites and top review sites.  It is important to have a social presence and work to grow that presence.

These are just a few of the reasons your website might not be ranking well. To determine the causes of your poor rankings, consult with an SEO expert, like ENet Technologies. We’ve been providing affordable, reliable SEO solutions to clients for years. Visit www.enettechnologies.com today to learn more.

Here are some simple tips for writing great SEO copy.

• Include the keyword in the headline—Make sure you put the main keyword in the H1 headline on the page. Ideally, the keyword should be the first word in the page’s headline.
• Use the keywords a few times throughout the body—Pepper the keywords in throughout the body of the page, a little at the beginning, once or twice in the middle, and again at the end.
• Don’t overdo it—When writing for SEO purposes, it’s tempting to stuff keywords wherever you can fit them, but if you overdo it, you’ll end up with spammy, unnatural copy that doesn’t convert or even gets penalized by Google.  A good rule of thumb is use your keyword 1% of the time in comparison to the rest of the words on the page. 

Need help optimizing your website for maximum search engine exposure? Turn to ENet Technologies. For years, we’ve been helping businesses improve their search rankings by using proven, ethical SEO tactics.

Learn more today by visiting www.enettechnologies.com.

That means we need to spend adequate time researching and planning a small business’s keywords. It’s interesting to note that many companies that contact us fall under one of these categories:

1. They know what keywords they want to target, but are actually targeting the wrong keywords.
2. They want to focus on very general keywords instead of more niche related ones.
3. They don’t think to target local keywords.
4.  They have no clue what keywords they should focus on and ask our advice.

Whichever group you may fall under, know this. We here at ENet Technologies have expertise in identifying the keywords that can make you money. Contact us and let’s figure yours out for you!

How can you improve your conversion rate? There are many different things you can do. Here are just a few of the ways you can get more conversions.

• Target the right keywords—The first step to getting more conversions is making sure you’re getting quality traffic, and the best way to do that is to optimize your website for the right search keywords.
• Keep your design simple—Cluttered web designs are overwhelming. Eliminate all unnecessary elements off your website so that your visitors will focus their attention where you want them to.
• Have a clear call to action—You can’t expect your visitors to take action if you don’t tell them what to do. Your website’s call to action should be clear, and it should be the focal point of the page.

From SEO to web design and all things in between, turn to ENet Technologies. We offer full service internet marketing solutions.

For more information, visit www.enettechnologies.com.

1. Always post your very best content—Think of guest blogging as an audition. Your post is going to be seen by an entirely new audience. This is your one chance to “wow” them and get them interested in going to your website to learn more about you. Make sure you put forth your strongest possible effort with unique, compelling blog content.
2. Guest post on quality websites—It’s pointless to guest post on low quality blogs that have no PageRank or readers. Focus on getting guest blogging opportunities on trusted blogs in your field.
3. Don’t forget the backlinks—Linkbuilding is one of the best benefits of guest blogging. Make sure you include the allowed number of keyword-rich backlinks to your website in each post. 

A good guest blogging strategy will do wonders for your online marketing efforts. Try submitting guest posts to various blogs in your niche at least a few times a month, on a consistent basis.

Need help developing an effective online marketing strategy? Visit www.enettechnologies.com today to learn more.

1. Keep it simple—Your landing page doesn’t need to be crammed with ads, widgets, and information about everything you do. Simplicity is the key to getting conversions. Remove any unnecessary or distracting elements from the page. If it doesn’t contribute to conversion, get rid of it. Say these words, “White space is my friend.”
2. Draw the eyes toward the call to action—The purpose of landing pages is to get a conversion. It doesn’t matter what that conversion is (e.g. filling out a form, downloading something, placing an order, etc.), your design should be presented in a way that draws the readers eyes toward the call to action, encouraging that conversion.
3. Place important information above the fold—Did you know website visitors spend 80% of their time looking at information above the fold (the part of the page you see without scrolling down)? This means you need to put your most important information up top. 

ENet Technologies can design landing pages that look great and convert your visitors into hot prospects and loyal customers.

Here are 3 good reasons your company should start blogging.

1. Blogs drive traffic—Millions of people read blogs every single day, and people love to share good blogs with their friends on Facebook, Twitter, and other social networks. Blogging is a great way to drive traffic to your website, helping you increase your name recognition and eventually gain more customers.
2. The search engines love fresh content—Google and the other major search engines love fresh content. That’s because the search engines want to provide users with the most relevant and up to date results possible. Blog regularly to increase your search engine presence.
3. Build personal connections with your customers—Blogging let’s you showcase your company’s personality. You can be more casual than usual and interact with readers in the comments. 

ENet Technologies offers social media marketing services. We can get you setup to start blogging today.

Here are 3 good reasons your business should start using social media today.

1. Your customers are using it—At last check, Facebook had about 600 million users and Twitter had about 200 million users. With so many active social media users out there, there’s a pretty good chance that your customers are using these platforms. Get on there and connect with them!
2. Your competitors are using it too—Over the past couple of years, countless companies have started using social media to engage with their customers. Your competitors are likely using social media, and if you’re not building an active social media presence, your customers will end up connecting with the competition.
3. You can learn more about your target audience—The great thing about social media is that it’s a powerful tool for learning about your target audience. If you pay attention, you can learn what your customers like and dislike, how they talk, what they value, and so much more.

Want to be successful with social media marketing? You need the right strategy. That’s where we can help. Rely on ENet’s experience and social media knowledge to get you the results you desire.

Here are 3 key questions to ask when analyzing your competitors.

1. What are their strengths and weaknesses? Be honest here. What are some of the things your competitors do really well? Why do customers choose to do business with them? On the flipside, what are their weaknesses? Are there any that you can capitalize on?
2. What marketing strategies are they using? It’s important that you understand the marketing tactics your competitors are using so you can come up with a strategy that’s even better and more effective.
3. How are we different? Above all else, you need to identify your differentiators. These are the things that set your company apart and give customers a clear reason to do business with you. 

ENet Technologies uses advanced internet marketing strategies to help you get a leg up on your competition