by Rick Mark | Nov 26, 2014 | SEO
Major search providers now use a collection of schemas to ensure users are able to find the web pages they are looking for. Website coders can use schemas in their HTML code to make a website more visible to its target market. The use of markup allows specific entity...
by Rick Mark | Oct 23, 2014 | SEO
Remember back in the days when commenting on other blogs used to be a legitimate SEO tactic? You could get links back to your website simply by leaving a comment. Of course, this quickly turned very spammy, and to this day, you still see some people (and tons of bots)...
by Rick Mark | Mar 25, 2014 | SEO
Make no mistake about it – 2013 was the year of responsive web design. Instead of creating separate URLs for mobile site as had been customary in recent years, many designers started to use responsive design to create a single version of a website that automatically...
by Rick Mark | Feb 20, 2014 | Uncategorized
For a long time, the basic rule was that you shouldn’t have more than 100 links per page on your website. This used to be the suggestion in Google’s webmaster guidelines. Webmasters used to worry that having more than 100 pages would be viewed as spammy. But times...
by Rick Mark | Feb 10, 2014 | Uncategorized
Whenever people talk about SEO, the conversation is often focused on how to climb the search rankings and get the top spots for the keywords being targeted. But the truth is that getting top rankings is only half the battle. The other half is maintaining those...
by Rick Mark | Jan 30, 2014 | Uncategorized
As head of Google’s webspam team, Matt Cutts knows which SEO tactics work and which don’t. He’s particularly vigilant when it comes to pointing out tactics that could be considered spammy or manipulative. Of course, the SEO landscape changes by the day. What can be a...
by Rick Mark | Jan 22, 2014 | SEO
If you’ve been paying attention to the ever-changing world of SEO in recent years, you know that guest blogging has become one of the most prominent link building tactics. Here’s the way it has worked up until now: Person A submits a guest article to a popular blog...
by Rick Mark | Mar 12, 2013 | Social Media
by Rick Mark | Feb 19, 2013 | Marketing
There are literally hundreds of millions of blogs out there on the internet. The majority of them are just filling up space and not adding anything of value to the web experience. More bluntly put, most blogs are garbage. Today, it’s more important than ever for you...
by Rick Mark | Jan 17, 2013 | Marketing
Landing pages are designed to capture leads. And one of the most common ways to achieve this is by using lead-capture forms on your landing pages. A lot of marketers don’t really give these forms much thought. They slap any old form up on their landing pages and cross...
