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Using Social Media Influencers to Spread Your Message

You’ve heard the saying, “It’s not what you know, it’s who you know.” When it comes to social networking, this saying certainly holds true. As you’re trying to leverage various social media platforms to spread your message, the quality of your connections will play a...

Do You Waste Time With Your Social Media Marketing?

Reading the title of this blog post, you might think I’m saying social media marketing is a waste of time. I’m not. So, you can calm down and put away your weapons. On the contrary, I believe social media marketing is something just about every company should be...

Pay Per Click Advertising—How Is It Changing?

As you are likely fully aware of, Google is constantly changing. The manner in which SEO professionals achieve high organic ranking has been altered dramatically over the last few years through Panda and Penguin updates. However, it’s not just organic searches that...

Guest Blogging

There is no way around it—if you want to achieve high rankings in the post-panda, post-penguin days, you are going to have to spend some serious time developing unique, high quality content. That means your website needs to be full of such copy, and should be updated...

What Makes Content “High Quality?”

We hear it and we say it over and over. The number one thing you can do for SEO is produce high quality content. However, it’s been said so many times that it has become nothing but another useless piece of business jargon. Nevertheless, the need for such content...

Website Design – The Call to Action

It’s more important than you might think! You have a gorgeous new website that you’re so proud of. And you’re shaking your website design provider’s hand vigorously. Because you’re ecstatic. You also have them do SEO work on your site because—by golly, you want to be...

Why Your Website Isn’t Getting Good Search Rankings

Have you been trying to increase your website’s search engine presence but you’re not getting any results? True, SEO does take time, but it could be that you’re making some serious mistakes that are undermining your search marketing efforts. Here are some of the most...

Onsite/Offsite Search Optimization (SEO), Content Marketing, Email Marketing & Social Media Marketing