by Rick Mark | Dec 12, 2012 | Social Media
You’ve heard the saying, “It’s not what you know, it’s who you know.” When it comes to social networking, this saying certainly holds true. As you’re trying to leverage various social media platforms to spread your message, the quality of your connections will play a...
by Rick Mark | Nov 16, 2012 | Social Media
Reading the title of this blog post, you might think I’m saying social media marketing is a waste of time. I’m not. So, you can calm down and put away your weapons. On the contrary, I believe social media marketing is something just about every company should be...
by Rick Mark | Oct 20, 2012 | SEO
As you are likely fully aware of, Google is constantly changing. The manner in which SEO professionals achieve high organic ranking has been altered dramatically over the last few years through Panda and Penguin updates. However, it’s not just organic searches that...
by Rick Mark | Sep 20, 2012 | SEO
There is no way around it—if you want to achieve high rankings in the post-panda, post-penguin days, you are going to have to spend some serious time developing unique, high quality content. That means your website needs to be full of such copy, and should be updated...
by Rick Mark | Aug 6, 2012 | SEO
We hear it and we say it over and over. The number one thing you can do for SEO is produce high quality content. However, it’s been said so many times that it has become nothing but another useless piece of business jargon. Nevertheless, the need for such content...
by Rick Mark | Jul 16, 2012 | Social Media
While most people want to focus on Google, Bing, and Yahoo when dealing with SEO, we’d like to explain why YouTube should be a major part of your SEO strategy. Here are a few reasons to help convince you: Google owns it—First and foremost, as we’ve learned over the...
by Rick Mark | Jun 10, 2012 | Marketing
A proven method for search engine marketers everywhere is producing keyword-based articles and posting them onto various article marketing sites around the Internet. Done correctly, this marketing method can result in extra “juice” from Google, which in turn boosts...
by Rick Mark | May 8, 2012 | Uncategorized
Tracking your search engine rankings is an important part of managing your SEO campaign. You should be monitoring your rankings on an ongoing basis; at the very least, you should check them monthly to ensure they are heading in the right direction (increasing...
by Rick Mark | Apr 12, 2012 | Marketing
It’s more important than you might think! You have a gorgeous new website that you’re so proud of. And you’re shaking your website design provider’s hand vigorously. Because you’re ecstatic. You also have them do SEO work on your site because—by golly, you want to be...
by Rick Mark | Mar 12, 2012 | SEO
Have you been trying to increase your website’s search engine presence but you’re not getting any results? True, SEO does take time, but it could be that you’re making some serious mistakes that are undermining your search marketing efforts. Here are some of the most...