Before you create your marketing plan, it’s important to take a close look at your competition. After all, if you don’t know who your competitors are and what they’re up to, how can you create a sound strategy for overtaking them?
Here are 3 key questions to ask when analyzing your competitors.
- What are their strengths and weaknesses? Be honest here. What are some of the things your competitors do really well? Why do customers choose to do business with them? On the flipside, what are their weaknesses? Are there any that you can capitalize on?
- What marketing strategies are they using? It’s important that you understand the marketing tactics your competitors are using so you can come up with a strategy that’s even better and more effective.
- How are we different? Above all else, you need to identify your differentiators. These are the things that set your company apart and give customers a clear reason to do business with you.
ENet Technologies uses advanced internet marketing strategies to help you get a leg up on your competition