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What is semantic search & why should we care?

SEO - Search Engine Optimization Flat Icon Vector IllustrationDo you remember the last time you searched for a caterpillar (machinery) image on Google and came across a lot of caterpillar insect images? Or searched for a jaguar (car) image and Google returned a lot of jaguar cat images, or those of Jacksonville Jaguars?

To prevent such irrelevant images and information to pop up on search result pages, Google has come up with Semantic search. There is a lot of humdrum in SEO circles and SEOs are pretty excited about the changes, but most do not understand what needs to be done.

Well! The answer to that is simple. Semantic SEO has to do with writing keyword enriched crisp content that contain keywords specific to the origin, make, model, color and type of product you have. For example on your site when you upload images of a Jaguar cat, you have to tell the search engine it is a cat and what type of a cat it is. Google will redo its indexes for the category of cats that are jaguars and include you in the same index, so next time someone Googles Jaguar the car, your animal images will not pop up.  This will save searchers a lot of time and headache on one hand; and allow Google to improve its indexes to the last detail of a search term for precision on the other hand.

Google wishes to collect in-depth information about website text using keywords, keyword phrases, structured data markup, schema and Google Knowledge Graph. With the new semantic search, Google expects you to provide a clear picture about your product/ service to users. The text has to be interlinked with useful semantic keywords, so the search engines can work intelligently. In a way, this is to facilitate the changing search tends of users who have now moved from typing single-word or two-word keywords to asking complete questions on Google such as “Where to eat Chicken Malai in Lincoln, Nebraska?” Now unless a restaurant website uses semantic keywords or structured data markup to inform Google about its menu items, Google will not include it in the search results along with other restaurants that do follow the latest guidelines.  Therefore, it is good for the restaurant to use keywords such as chicken alai restaurant, Indian chicken malai Lincoln Nebraska, chicken malai Lincoln Nebraska, and white chicken Lincoln Nebraska.

 Do you want to be left behind? Definitely not!

As a website owner, make the changes that Google requires, and allow the users to get in-depth information about your product or services, while getting indexed in the right Google semantics.  Help Google fix its global information landscape so it serves you up on the first few Search Engine Result Pages (SERPs). Most searchers only browse through the first three SERPs.

For semantics SEO visit:

Onsite/Offsite Search Optimization (SEO), Content Marketing, Email Marketing & Social Media Marketing